Why not get ahead of the game and make your brand shinier than the rest?
Logos are more than just visual static images. You can go above and beyond with its color palette, typography and other visual elements. Each aspect tells the story of your brand. Logos are usually the first point of contact and in merely seconds you have to grab the attention of the consumer. 3d logos elevate your brand image but to make your brand shinier than the rest, why not animate it? For that you’ll need a logos design company.
Moving Logos are the Future
Animated logos are not just cool to look at but there are benefits they provide in branding and marketing your business. 3d logo animations are used on many platforms; videos, TV commercials, web animations and with social media platforms being common, they are also used in reels. The companies that provide 3d logo animation services should be able tap inner emotions, stimulate visual appeal and imprint the logo into your memory. The rise of 3D animation has been nothing short of transformational for the logo design industry. There has been a massive increase in the use of 3d animation for logo designing and this will hopefully transform the future of 3d logo animation.
The Rise of 3d Logo Animation
Technology has made a huge impact on the logo design industry. Its future has never been so bright. With newer and more powerful tools, 3d logo animation can be revolutionized. The best logo design service agency will be the one which tries to incorporate these technologies in their work. Here are some of the emerging technologies that will make a drastic impact in the future of logo designing:
Virtual Reality (VR) and Augmented Reality (AR)
VR and AR technologies are new advanced technologies which 3d logo animators can use to create an immersive and interactive experience for their customers. This technology is already being used in filmmaking, video games and even for education, merging it with a 3d logo design to create a compelling animated logo will be something new in the market.
Artificial Intelligence (AI)
AI has transformed the design industry in many ways and it is being used in 3d animation. AI can be used to create high quality images that have a realistic feel. AI can make work easier for 3d logo animators.
3d Scanning and Photogrammetry
These technologies help animators to transform physical objects, environments, or even people into meticulously detailed 3d models. 3d scanning and photogrammetry can elevate logo animation raising the bar in higher for designers.
Holographic Displays
Holographic displays can bring your creation to life. With technological advancements in holography, animators will be able to blur the line between digital and physical worlds. Holographic displays can be incorporated in marketing strategies as well.
Cloud Computing
With the availability of cloud computing, animators will be able to work on larger and more complex 3d logo animations. Animators can access powerful computing resources remotely and collaborate with other animators in real-time.
Quantum Computing
Though this may not have a direct impact on 3d logo animation, with performing complex calculations at a faster rate than traditional computers, animators can create more realistic and lifelike animations.
In the future, it will be necessary for a logos design company to incorporate these technologies in their 3d logo animation services.
Why Animate Your 3d Logo
3d logo animations are an emerging trend. The trend began with Google in 2015. They animated their static logo and stepped ahead in the branding game. Then many others hopped on to the train but 3d logo animation is yet to be explored by many. 3d logo animations are a complex process, then why animate it?
- First Impression: A logo is the first point of contact between the consumer and the brand, it is important that your 3d animated logo grabs the attention of the consumer and leaves a long-lasting first impression.
- Search Engine Optimization (SEO): Animated 3d logos are great for an SEO boost. There are many ways you can achieve this. Google loves a good search engine optimized website.
- Brand Story: 3d logo animation services can help bring your brand to life. They can convey the story your brand is trying to tell in an effective manner. It connects your logo to your brand story.
- Stand Out in Competition: A 3d animated logo is a unique feature you can add to your marketing strategy, this will make you stand out in the competition and appear to be different and unique.
- Professionalism: It makes your brand look more professional.
A Diverse Marketing Strategy
The best logo design service agency will provide marketing services as well for your brand. A 3d animated logo can be used on many platforms and in many different ways. It can be great for marketing your brand; it provides a diverse marketing strategy.
- You can use a 3d animated logo in the outros and intros of your videos.
- You could use an animated version of your logo in your website.
- You could use it as promotional content on your social media platforms.
3d Logo Animation – Worth the Expense?
3d logo animations can be complex, that's why they cost more. But are they worth the investment?
Yes, they are! Animated 3d logos are a one-time investment. With the many benefits, 3d logo animation is a smart move in branding your business. Branding is more than just a well-designed logo, but animating it will add new dimensions to your brand recognition.
Some of the Best 3d Animated Logos
Get inspiration for logo animation in 3D from the best.
- Microsoft 365: Tells the story of the shift from the Microsoft Office logo to the new Microsoft 365 logo symbol.
- Nike: Inspire from the best. A very good illustration of motion and speed, switching between its two key representations.
- Meta: The logo symbolizes the infinite horizons of the metaverse.
- Figma: “With a small set of elemental shapes you can build great things of complexity.”
- CroSwap: It targets the Cryptocurrency, Web3 and B2B market territory, the 3D animated logo looks like a magic trick.
How 3d Logo Animation Increase Consumer Engagement
A 3d animated logo will help you deliver a clear message and attract the potential target audience. Through 3d logo animation your logo will be perceived as you want it to be, your audience will have a better understanding of the purpose of your brand and your brand story. An animated 3d logo has several design components which bring the logo to life. It is a great way of telling the brand story in a simple way. Other than that, animated logos can be used on various platforms; websites, social media and blogs. A logos design company will try their best to increase consumer engagement through their animation services.
Animations are changing the design game and the marketing aspects of branding. With many technologies of the future, 3d logo animation services will be transforming the design landscape making it a competitive environment in becoming the best logo design service agency.
