We can hear the bells ringing, can you? 2021 was indeed a great year, filled with different exciting elements making the year a Big Success! There were different ups, and downs that made the entire year a good one, however, we plan for more success in coming years. We’re now jumping into 2022, and it’s the first few pages of the yearbook, so why not write something with a golden pen, filled with the ink of laughter, and happiness? No matter how many shady clouds were there in the previous year making the sales plane go down, let’s kick-start 2022 with a Bang! Has your business been a bit slacking down on the preparations for the holiday season? No worries, we’ve got you covered with our amazing holiday marketing ideas to implement this winter. Despite the rocky year, holiday retail sales bring back the massive sales threshold making everything go back to normal. When marketing is done right, it’s like a blessing otherwise a curse.
If you’re a retailer, service provider, or product owner, you must have one thing in mind, getting sales with maximum ROI . Competition is fierce, especially in these technology-evolving years when everyone is busy getting the best deals on the tables of their customers. In fact, The National Retail Federation (NRF) stated that,
“Upcoming holidays seasons will have more potential to shatter the previous records”
Now you can imagine the need for holiday marketing strategies to make your business grow, and earn more from the potential customers - the loyal audience. Due to online marketing, customers are engaged in making online purchases giving normal sales an instant boost. So, from here we get an idea that digitization is the new trend!
So, let's get started and explore some of the impressive holiday marketing ideas to give your sales an instant boost..
A Look Inside Into Holiday Season Sales From 2020 To 2021
As we’re talking about holiday marketing ideas, it's important to analyze the purchase trend first before making any strategy. Here’s why you should think like a marketer and build your own strategies that will help you boost your sales and bring a strong customer base. Don’t forget to read about the customer's persona, before making any decision related to revamping or launching some holiday discount coupons.
According to Statista, more than 90% of sales were of computers which is again a tech product that has a great boost from 2020 to 2021. So, can you predict the sales funnel for 2022? Of course, it’s well understood that the bar will go up. It’s clear that the shoppers are willing to spend more during the holiday season, to feel festive. So, as a marketer and brand manager if you’re playing with the cards right you will definitely succeed in increasing the sales and getting more profits.
For your ease, we’ve compiled a list of holiday marketing tips to give your efforts a push and make you think a bit more creatively. Whether it’s a campaign or a social media post, remember to give the taste of creativity indulged with engaging content to keep the audience engaged. So, let’s kick-start the discussion…
5 Amazing Holiday Marketing Ideas To Paint Everything Festive
We’ve got a list of the five most amazing holiday marketing ideas, to make everything festive for you. Without waiting for a single second, ignoring all the constraints, start with these plans and see the magical results yourself!
1. Holidays Are All About Customization & Being Crafty
Being a service owner, the prime gift you can give to your customers is the privilege of customization. This winter holidays, come with plenty of shopping ideas and apply them to your core offerings. Now is a good time to think a bit creatively, adn turn off your technical mind, because once you build a strong relationship with your customers, you’re all good to start your sales funnel with a heavy amount. Recognize the points, which you think are a risk for your entire business.
What you can do first is send an email with the offer you’re placing them. If there are potential customers, they will definitely look into it. The number of emails opened will show you how many customers are actually worth its audience. When we talk about customization, then creativity comes hand-in-hand with it. When you try to be creative, you give existing styles of guidelines a bit of tweak making them unique.
Verdict: So, the first-holiday marketing idea is to induce creativity in the offerings, and make your customers feel familia.
2. Social Media Marketing With Holiday Postings
We’re living in an era where social media marketing is touching the skies, and influencers along with bloggers are shaking hands to create their own world of creativity. The first thing you need to do is get influencers on your side and send them PR gifts to market with their wide customer base. In this way, their target audience will learn about your services/product and will definitely place an order if they like the services. Facebook, Instagram, and Twitter are one of the most widely used social media platforms, and if you’re planning to reframe things according to holiday marketing ideas then, utilize these platforms first.
- Create brand awareness
- Sort your audience
- Send gifts
- Earn revenues!
You can even put on a contest, in which you can add some jigsaw puzzles or a lucky draw in which you can ask the audience to predict anything related to your services. This will create engagement, and your ultimate goal of making your audience aware of your services will be achieved.
Verdict: Engage your audience through social media marketing, and put creative posts that captivate the attention of customers instantly.
3. Offer New Year Discount Coupons
Do you hear it too? Yes, we know you were craving a lot of discount coupons to give your sales an instant boost! Let me explain this concept based on customers’ insight; whenever something is on sale, there are 95% chances that the audience will pick it right away! However, the same article, service, or product on casual prices has a low probability of being sold in the first place.
So, what’s better than surprising your customers with holiday discount coupons to make them feel the fun of vacations. Whenever we get holidays, we usually go out shopping with our loved ones and cherish the moments with fun & laughter.
Verdict: Don’t forget to give your customers a year-starting sale! Discount coupons will give your sales an instant boost and it’s a try & tested technique..
4. Be Creative, Perform Email Marketing To Gauge The Deal
This is a very common mistake, a lot of marketers and business owners do unintentionally. They do all the efforts, like performing social media marketing with a dedicated message but forgetting to send an email. If we talk about adults, and youngsters then they’re less concerned with emails, however, there are people who still check their inbox for any offer or work-related emails.
So, if you’re applying for any discount offer, or making your customer’s fees festive don’t forget to send greetings, and coupons on emails as well. If you’re missing the important sales funnels, then actually you’re digging around in plain mud with no results.
Verdict: Email marketing is one of the important things, so be creative, precise, and stick to your main message.
5. Avoid Fake Way Of Creating Urgency, Make Them Purchase With Real Reason
If you’re making a hassle condition, by sending hazardous emails and coupons then your customers will get frustrated. Try to avoid creating fake urgency, and make the customers feel the need of getting you on board for your services. If you’re a product owner, then do such marketing that makes them feel the need for your product from the core.
This holiday season, try to make the customers feel confident when they talk about your services and dig deep to search for your discount coupons. When creating any holiday marketing strategy, understand your customer buying practice first, and then bring on with some strategic way out!
Verdict: Don’t do a lot of promotions promoting hammering marketing, instead keep your pace normal and connect with the minds of the audience.
A Quick Checklist - Holiday Marketing Ideas 2022
As we’re done with holiday marketing ideas let’s have a look at some of the points that are important for keeping things normal and going in a smooth way!t!
- Keep the element of simplicity alive.
- Always be ready to adopt the change because trends are changing.
- Work with a customer-centric approach.
- Keep yourself prepared for competitors because the competition is fierce.
- Don’t forget to greet and handle your recurring clients - loyal customers.
- Partner with non-profit organizations to build a better brand image.
Take Away | Holiday Marketing Ideas
This holiday season, be a bit more creative and unfold your creative side instead of working all normal with a technical mindset. It’s all about connecting with the minds of customers, not about getting sales only! If you succeed in creating a good customer funnel, with a wide network you’re all ready to get started. Ensure your customer’s retention rate is high, and this is only possible when they’re liking your services, or products. If you have any questions, then feel free to share in the comments section.
