You might not know it, but a video can be an important investment in your company's success. Whether you're looking to grow awareness of your brand or sell more of your product or service, using a video can be the best way to get people excited about what you're selling and convert them into customers.
What is an Explainer Video? Why It’s Important For Animated Videos?
An explainer video is a short, animated video that explains your business or product in simple terms. They are often used to introduce new businesses or products or to explain complex concepts in a way that is easy for viewers to understand.
Today, almost all the animation houses are using explainer videos to indicate their brand values, and the message in a friendly manner. There are separate animators who’re associated with the explainer videos, and with the help of script writers, they can easily give the videos a remarkable twist which captivates the audience.
There are many different types of explainer videos, and it can be tough to know which one is right for your business. In this blog post, we'll break down the different types of explainer videos and help you decide which one is right for you.
Why Should You Get an Explainer Video?
You know you need an explainer video for your business, but how do you know which one is right for you? There are many factors to consider when choosing an explainer video, but don't worry - we're here to help! Here are a few things to keep in mind when choosing an explainer video for your business:
1. What Goal Are You Trying to Achieve?
This is perhaps the most important question to ask when choosing an explainer video. What is the purpose of the video? Are you trying to increase brand awareness? Drive traffic to your website? Increase sales?
Once you know what goal you're trying to achieve, you can narrow down your options and choose a video that is best suited for your needs.
2. Who Is Your Target Audience?
Another important question to ask when choosing an explainer video is who your target audience is. This will help you determine what type of video will resonate best with them.
For example, if you're targeting a younger audience, a fun and animated video might be more appropriate than a more serious and traditional one.
3. What Budget Do You Have?
Of course, budget is always a consideration when choosing any type of video. A 2D animated explainer video can cost as low as $1000, while a 3D animation that has more complex elements can cost upwards of $40,000.
Before you get into any agreement with a company, it's always good to ask if they have examples or demos that showcase the originality and quality of their work. This will also give you a better idea of what type of budget you'll need for your specific project.
4. What's Your End Goal?
If you're creating an explainer video for an upcoming product launch, then it might be a good idea to create some pre-launch teaser videos that show how people will use your new product or service.
On the other hand, if you're creating an animated explainer video for an established business, then you can use the video as a branding tool to show off your products that have already proven successful in the market.
5. How Will You Use The Video?
While it's easy to assume that you'll use your explainer video on the company website and social media platforms, there are many more possibilities than just those.
For example, you could include a link to the video at the end of every email that you send out to potential customers or partners. This way, they can watch it right away instead of having to go through all of the trouble of finding it themselves.
What is the difference between Animation or Motion Graphic Videos and Whiteboard videos?
If you're considering an explainer video for your business, you may be wondering what the difference is between animation or motion graphic videos and whiteboard videos. Both have their own distinct benefits that can make them well-suited for different types of businesses.
Animation or motion graphic videos tend to be more engaging and visually appealing, making them great for businesses that want to capture attention and communicate complex information in an easily digestible way.
Whiteboard videos, on the other hand, are often more straightforward and can be a good option for businesses that want to deliver a clear message without any frills.
Ultimately, the best type of explainer video for your business will depend on your specific goals and target audience. If you're not sure where to start, our team of video experts can help you determine the best approach for your needs.
Videos vs. Animation
If you're wondering whether to create a live-action video or an animated explainer video for your business, there are a few things to consider.
If you're wondering whether to create a live-action video or an animated explainer video for your business, there are a few things to consider.
Live-action videos tend to be more expensive and time-consuming to produce than animated videos, but they can also be more relatable and personal.
Animated videos, on the other hand, are usually more fun and engaging, but they may not be as realistic or personal as live-action videos. Ultimately, the decision of which type of video to create depends on your business goals and audience.
Where can you find a good explainer video company?
There are many places you can find a good explainer video company. The best way to find one is to ask around and see if anyone you know has used one before.
You can also look online and read reviews of different companies. Once you have found a few companies that you are interested in, you can then contact them and ask for quotes.
What are the prices that vary based on the size of the business, length of videos, and more?
Prices for explainer videos can vary based on the size of your business and the length of the video you need. For smaller businesses, prices may start at around $1,000.
For larger businesses, prices could start at around $5,000. The price will also depend on the quality of the video you need and the production company you choose.
Search for the Best Explainer Video
If you're like most businesses, you know that an explainer video can be a great way to engage your audience and promote your product or service.
But with so many options out there, how do you know which type of explainer video is best for your business?
Here are a few things to consider when choosing an explainer video for your business:
- 1. What's your budget?
- 2. What's your message?
- 3. What's your target audience?
- 4. What's your call to action?
Once you've answered these questions, you'll be well on your way to finding the perfect explainer video for your business!
Non-verbal and verbal cues
When it comes to explainer videos, there are two main types: those that rely primarily on verbal cues and those that rely primarily on non-verbal cues.
Each has its own advantages and disadvantages, so it's important to know which type will best suit your business.
Verbal explainer videos are great for businesses that want to get their message across quickly and concisely.
They're also good for businesses that have a lot of complex information to communicate. However, they can be less engaging than non-verbal explainer videos and may not be suitable for businesses that are selling products or services that are visual in nature.
Non-verbal explainer videos, on the other hand, are great for businesses that want to create an emotional connection with their audience.
They're also good for businesses that are selling products or services that are heavily reliant on visuals. However, they can be more difficult to understand than verbal explainer videos and may not be suitable for businesses that have a lot of complex information to communicate.
Length of video
There's no one-size-fits-all answer to the question of how long your explainer video should be. It all depends on what you're trying to achieve with your video and what type of business you're in.
If you're selling a complex product or service, you'll need to give your viewers more information and will therefore need a longer video.
On the other hand, if you're just trying to raise awareness of your brand or create some buzz around a new product, a shorter video will suffice.
The important thing is to make sure that your video is long enough to get your message across without boring your viewers.
The best way to figure out the right length for your video is to test different lengths and see which performs best with your target audience.
Beginner's guide to video editing
Are you thinking about creating an explainer video for your business but not sure where to start? Don't worry! We've got you covered.
Well, we'll give you a beginner's guide to video editing and show you some of the best software options out there.
Video editing can seem like a daunting task, but with the right software and a little practice, it's actually quite easy!
There are many different software programs available, but we recommend starting with Adobe Premiere Pro.
It's a great option for beginners, and it has all the features you need to create professional-looking videos.
Once you've chosen your software, it's time to start editing! The first step is to import your video footage into the program.
This can be done by dragging and dropping the files into the project window or by clicking on the "Import" button in the top menu bar.
Once your footage is imported, you can start adding cuts, transitions, and other effects. To do this, simply click and drag the desired effect onto your timeline.
That's it! With these basic skills, you're ready to start editing your own sports highlight videos! If you're interested in learning more, there are plenty of tutorials on YouTube that can help. Now get out there and shoot some footage!
Frequently Asked Questions
What is an explainer video?
An explainer video is a short, animated video that explains your product or service in a simple and engaging way. These videos are typically 1-2 minutes in length and often use humor and storytelling to communicate complex ideas in a way that is easy for viewers to understand.
Why do businesses use explainer videos?
There are many reasons why businesses use explainer videos, but the most common reason is to increase sales and conversions. Explainer videos are proven to be highly effective at getting viewers to take action, and they can be used at various stages of the sales funnel, from raising awareness of your product to driving conversions.
How much does an explainer video cost?
The cost of an explainer video varies depending on a number of factors, including the length, complexity of the video, how many revisions you require, and how quickly you need it. On average, an explainer video will cost somewhere between $3,000 and $5,000.
How long should an explainer video be?
The length of an explainer video depends on its purpose. For example, if you're using the video to generate leads or increase sales, you'll want to keep it short and sweet (under 2 minutes is ideal). However, if you're using the video to educate your customers or provide detailed instructions on how to use your product, it can be longer (2-3 minutes or more).
What style of an explainer video is best for my business?
There are two main styles of explainer videos: character-driven videos and live-action videos. Character-driven videos use an animated character to tell a story. Live action videos, on the other hand, use real people, props, and scenes to convey the brand's message. Be sure to choose a style that matches your brand and content strategy.
Conclusion | The Guide To Know Which Explainer Video Suits Your Business
By now, you should have a good idea of which type of explainer video would be best suited for your business.
We hope that with this complete guide, you will be able to understand the complex operations of explainer video and which explainer video is the best for your business.
Once you get the best possible explainer video for your business, you can easily enjoy its benefits. This will not only make it easier for your clients but also amp up your sales.
However, you can always get in touch with our team of experts to get started with your explainer videos, with amazing scripts that will give your business an instant boost.
